Isabella Davis works with the team at Nutrition Business Advisors, to uncover today’s trends in wellness and tomorrow’s best nutrition business opportunities. She earned a bachelor’s degree in Nutritional Sciences from the University of California, Berkeley focusing on human physiology and metabolism. While science is her principal discipline, she has intensively studied business in post-graduate coursework and through real-world practice. At age 16, Isabella was one of the very first nutrition influencers. She created hundreds of videos on YouTube on plant-based eating and empowered her followers to make healthier lifestyle choices. This was a time before the word “influencer” was widely used to describe a person with a large following on social media. Her work on the internet was instrumental in growing not only the plant-based/vegan movement but the general audience for health-related content that exists today. She worked with brands like Thrive Market and GT’s Kombucha when they were just starting to advertise on social media. 20 million views later, her platform is now mostly retired so that she can focus on working with her clients at Nutrition Business Advisors. Isabella facilitates innovation and offers strategic market insights for her clients in the wellness and nutrition space. In her free time, she is a group fitness instructor and loves to cook.