Carla Ooyen is an independent market research consultant focusing on the natural products industry, including natural and organic food and personal care, supplements, functional food, and pet products. She has also conducted research in the nascent cannabis and hemp industries. Prior to founding Ooyen Research, LLC in 2014, Carla spent six years honing her market research skills with Nutrition Business Journal and New Hope Natural Media. Carla has worked with suppliers, manufacturers, retailers, investors, and everyone else involved in the value chain to determine market potential and future strategy based on quantitative and qualitative inputs.

Carla holds an MBA from the University of Colorado’s Leeds School of Business. Before becoming a market researcher, she still analyzed data and trends as an architectural engineer.